Why A Charlotte Business Should Be Relying On Video SEO
Now that almost everyone has a device in their pocket that allows them to watch videos at any given moment, a Charlotte business would be remiss not to consider the myriad of benefits that they can gain from a proper video SEO campaign.
The rise of video has been rapid and Charlotte companies who are not fully up to speed on video SEO are risking getting left behind by the rest of the pack. Let’s take a closer look at the reasons why a Charlotte business needs to be increase their level of reliance on video SEO as soon as possible….
Increased Growth Potential
Did you know that video clips currently make up at least two thirds of all online traffic and that this number is only slated to rise as time goes on? According to various industry forecasts, this number is expected to rise to 80 percent within the next two to three years. This popularity has clearly affected the world of advertising and companies that are not willing to go with the flow are going to be left behind.
In order to increase your company’s growth potential, you are going to need to embrace the importance of video based search engine optimization. As the world continues to spend more and more of their resources on video advertising, companies that are not willing to engage with this reality are going to experience increased growing pains that are tough to overcome.
The modern consumer is more likely to engage with visual content as opposed to the written word, which has served a major catalyst during the current rise of importance for video based search engine optimization. One minute of well-done video can have the same effect as millions of words of text and the effectiveness of video advertising comes down to more than just simple volume.
Those who watch videos are far more likely to remember them and when the effectiveness of these strategies is compared to the effectiveness of more traditional strategies, there is little to not doubt that video SEO is the way to go. A consumer is far more likely to contact a business after they’ve been given the chance to watch a fun video and this is evidence that cannot be ignored.
Easy To Implement
The best part (and perhaps the most underrated) about the use of video related search engine optimization is how easy it is to implement. Even the smallest of businesses with the lowest of budgets are able to get the most out of a video marketing campaign and they are able to do so without having to break the bank in the process.
Thanks to modern technology, it has never been easier for a company to put out a video to increase awareness about their goods and services. There are no obstacles that are too big for a company to overcome and since the playing field has finally been leveled in a truly meaningful way, Charlotte companies that do not use video SEO in their marketing campaigns are only hurting themselves.